Welcome

Market research is a great industry ran by fucking idiots who are happy to poison the field and destroy all validity if it means they can post better quarter revenues. After many years in the industry and seeing it go through many phases, two things have emerged as true to me

1. The industry is full of many smart and capable people who take exceptional pride in their work, who can do great things for the people who need their services.
2. The industry is ran by a bunch of morons who are completely detached from what the work actually looks like, who spend their time pontificating about their importance in the world and panicking about AI.

In their exceptional panic, their craven weaknesses have become exposed for all to see. Rather than offer a defense of the industry, and what it's value is, and why keeping humans in the loop matter, they have instead used to their power and clout to heavily push the idea that humans can be removed completely to cut costs. This includes the exceptional scale of capture that these large organisations have over ESOMAR, the market research professional body.

This devilish partnership currently exists to try and demonstrate its validity in the modern world not through opining on the successes of the industry, or helping crafting ROI documents for agencies to use, but to instead tell all potential clients that the future is zero humans, for faster turn around and cheaper costs. They have failed the industry they represent, and an industry that is often times forced to pay a tithe to ESOMAR for an unchecked quality guarantee.

I am exhausted with this industry's current direction, and the purpose of this blog is to talk publicly about the rot that has grabbed hold of it. I don't want my job and field to be represented by these charlatans, so offer a voice to oppose the narrative that they push. And like every professional sector, this slams us directly into the economic succubus of the AI bubble. While people may not care about market research — and I will agree in most cases that my job is a bullshit job — the changes happening are reflective of a widening trend that truth is not actually important. Not important to the economy, not important to politics, and not important to the realities people choose to live in.

There is no schedule, and [unfortunately] there is no editor. These are just the raw expressions of anger and frustration.